With 18 months to go before the next US presidential election, it’s already clear that – barring a physical collapse or two – Joe Biden will represent the Democrats and Donald Trump will carry the hopes of Republicans.
This will be the first presidential election after one of the candidates, the president at the time, tried to foment a violent insurrection to overturn the last election. It will be the first election since 1912 in which a former president (in that case Theodore Roosevelt) challenges a sitting president (in that case William Howard Taft). It will be the first election in American history in which one candidate has already been impeached – twice, in fact. It will be the first in which one candidate has been successfully sued for defamation and sexual assault. It will be the first election since 1800 in which one of the major candidates can reasonably be called a threat to or disloyal to the United States of America (Aaron Burr in 1800 was the first). And Burr had not yet revealed his propensity for treachery in 1800. It will be the first election in which one of the candidates has been indicted on state criminal charges (and possibly federal charges by the time of the election).
In other words, it will be a weird election in every way. Yet, despite staring at a growing, violent, nativist, fascist-like movement that doggedly supports Trump, the mainstream American news media seems poised to treat both candidates as if they are viable, reasonable representatives of the traditions their political parties have grown to symbolize.
It’s as if they have learned nothing.
CNN, the leading 24-hour news network, will host Trump for a “town hall” forum in New Hampshire on Wednesday, as if he were a regular candidate leading the race for the nomination of a regular party. The CNN forum comes just one day after Trump was found liable for $5 million in damages for sexually assaulting and defaming journalist E. Jean Carroll. Of course, CNN will probably do the same for the three or four others who are likely to challenge him for the Republican nomination (so far, the former UN ambassador Nikki Haley and former Arkansas governor Asa Hutchinson are the only viable non-crank candidates).
A few more might jump in, but the more challenges Trump faces, the more likely he will lock up the nomination on the first primary day, rather than a month later.
Putting a microphone and three cameras on Trump as if he were just another candidate and not an instigator of the violent disruption of American democracy and leader of a conspiracy to overthrow the results of a national election is the height of journalistic irresponsibility.
The conservative columnist Alyssa Farah Griffin defended CNN by saying that the host, Kaitlan Collins, is “tough” and won’t let Trump “get away with lying without being called out”. That’s exactly the problem. CNN is in the business of performing toughness and balance, not primarily producing journalism that serves to enlighten citizens and enhance democracy. CNN seems to exist to create tweetable moments of anchor “toughness”, through which the celebrities who appear on air make events and interviews all about them. The CNN faces are tough enough to stand in the wind and rain of a hurricane, and tough enough to call out a politician – even a bully like Trump – for lying. But that’s easy and shallow. Ultimately, it hurts democracy.
The issue is not whether Trump gets caught in a lie or “gets away” with something. Trump doesn’t care when that happens and neither do Republican supporters. We have 40 years of Trump shamelessness to demonstrate that – seven years of Trump as a political figure. He has been “called out” time and time again. It makes no difference to his support or to his habits. Exposing Trump as a liar changes no minds about anything.
But he will receive the imprimatur of respectability for warranting this platform in the first place. CNN and all journalists must concede that they perform that work, despite wishing and pretending they did not. They have just been too lazy to question doing things the way they had always done things. Every major news organization has done the same. No one has wanted to admit it is a dangerous moment or new environment.
So how should mainstream journalistic organizations like CNN cover Trump – or any candidate – through the election? All plans and policies should be based on the realization that democracy is under direct threat from many small factions in the United States, supported by at least one foreign power (Russia), and that they all support the return of Donald Trump to power. Trump himself is immune to shaming and exposure. So that 20th-century assumption about shining a light or exposing or embarrassing a wrongdoer is not appropriate now. The situation is more dire and the political climate in the United States is beyond such tepid, genteel moves.
News organizations should do everything differently. No more “town halls” for any candidate, not just Trump. No more interviews in comfortable chairs and good lighting intended to demonstrate both access to power and a certain toughness in approach. No more unfiltered coverage of rallies and speeches as if they constitute “news” before they are ever broadcast or rendered in text.
Coverage should be driven by clear editorial choices. Journalists should decide what the candidates will respond to. They should approach each story based on an issue at hand, in the country, in the world, rather than whatever the candidate chooses to say that day. Every report should be couched in deep context, with every quote encased in statements and reminders of the candidate’s record, the facts about the issue, and what the choice is for voters.
Reports should be delivered as multimedia packages, accompanied by deep research just a click away from the video, audio or text that invites the citizen into the story. Organizations should begin planning such coverage now so that nothing they do gets hijacked by shenanigans or games by any candidate – with full knowledge that hijacking the normal practices of 20th-century political journalism was precisely Trump’s strategy from 2015 through today. Steve Bannon told us so. Editors and reporters chose not to take it seriously.
If a potential story does not serve to inform voters about what is at stake, it should never make it to publication or broadcast. That’s a simple test: does this story enlighten and enable the electorate? Or does this story merely serve to enrage and entertain the electorate? The moment when news organizations began gathering deep and sophisticated data about audience engagement, they began competing for attention against games and pornography and sitcoms and YouTube clips. That’s a fact of the business and a fact of life. But pandering to that fact instead of resisting it is rendering journalism incapable of functioning because journalism can never win the entertainment game.
News organizations must accept that they make news by virtue of their choices. They don’t cover things that already exist as “news”. They are political actors. They must choose democracy or risk being used for free by the forces that oppose democracy. The stakes are too high to continue doing business as usual. The stakes are high in a business sense, of course. But they are higher in the sense of our survival as a democratic republic in a world in which democracy is in danger.